I am a serial entrepreneur, angel investor, venture advisor and management executive with 15 years of experience enabling digitisation across multiple industries & regions and building and scaling digital businesses from scratch. Some of these businesses continue to grow and some have been acquired by top global software businesses.
I believe that more and more major businesses and industries are being digitised and powered by software — from agriculture to banks to clean energy. Many of the winners are intrapreneurial/entrepreneurial technology companies that are invading and overturning established industry structures. I believe many more industries will be disrupted by innovative digital first companies.
I like to collaborate with business leaders and investment firms to help their ventures on digital business design and growth strategy. I enjoy helping digital businesses level up by creating revenue-generating customer led growth.
I help digital companies identify & act on high ROI opportunities. For achieving this, its important to consider three key areas of your business — your customers, your product, and your team — to identify which levers it's most critical to pull, and in what order, to help your venture thrive.
For a nascent SaaS business, the primary objective should be to understand what data to capture. The goal is to first helpidentify which parts of the business need to capture this data and defining their incentives to do the same. The business then needs to identify how to setup “data capture systems” across your business and the process discipline that is needed to capture good quality data.
Once SaaS companies cross the first stage of developing the ability to capture data, they need to next derive insights from that data - Their primary objective should be to know how to derive the right insights and how to interpret their data. Organisation of data and reports is the key for such SaaS ventures and its critical to develop this critical muscle through regular interventions.
SaaS companies who have data and insights but no strategy are not able to achieve their full potential . Their primary goal should be to understand how to define a desired “Goal State” to achieve basis of the insights derived from this data. This exercise involves benchmarking against companies who have been a similar state and evolved further and also just imagining a new future basis of the desired stakeholder experience that can be created. Once the “Goal State” is defined, it becomes critical to create a succinct executable strategy on all aspects of the business.
Understanding your audience is essential to design valuable products and services. I help clients craft custom research methods that go beyond typical focus groups to learn about their users.
New innovations come from looking at the world differently. Knowing where to focus means opportunity is everywhere. I help clients discover insights that lead to big service innovations by finding signals in all of the noise. I help you understand the frame in order to break the mould. The goal is to harness the power of design to defend your position with innovation.
Talking about ideas is one thing. Showing them is another. I help you harness the power of design to visualise the future and make the possible believable—so your stakeholders will, too. There’s value everywhere. By mapping today, I identify problems that lead to opportunities for future innovations.
Every interaction matters. A SaaS business must be held accountable for the entire experience, not just a part. In a competitive landscape, one negative interaction has the power to damage a relationship. I like to help SaaS business to find the breakdowns in customer experiences and latent issues and then craft a strategy to fix them both. We help them design an ecosystem (not just the product in isolation) that works in unison and creates an experience that drives them ahead of the competition.
The evolution from physical to digital requires attention to detail every step of the way. Digital design is more than a pretty user interface. It is the synergy of two elements—a powerful tool for the task at hand, refined to a minimal ideal. The most effective product design is the one you hardly notice. I guide SaaS companies on how they can tackle their journey of digital evolution.
There have never been more SaaS products, more innovation, more noise. It’s not
enough to simply be the better technology. You have to show people how your
technology could make their life better.
Many SaaS companies try to convey the power of their solutions with “tech talk” – it’s all about the cool features and functionality. But this approach doesn’t work. Prospects tune out the buzzwords and move on.
I believe in a better way. The approach that I prefer is one that makes sure you tell a story that hits home with your prospects. The goal is to help you sell the value of complex products, differentiate from competitors and own your truth as an organisation.
I always hope to install the following ethos into organisations / teams that I engage with
We can only learn human needs—and uncover problem areas—by meeting people where they are. So we engage people in thoughtful dialogue and watch them work and play, in their space, not ours.
Evolution requires being open to change. Human systems are flexible, should be questioned, and can be altered. We scrutinise assumptions and go all the way back to root causes to begin our explorations.
Pictures have power. We go out of our way to bring ideas to life through visualisations that shape stories, have meaning, and bolster support.
Big transformation comes from bold ideas. We bring unique perspectives to the table to help drive great work forward.
Work is only as good as the caliber of the people creating it. We scale our team thoughtfully—and pitch who you get—which makes every project team an A team.